User experience is easy to overlook, especially when you’re a brand new start-up eager to get going and earning a name for yourself. Unfortunately, not giving user experience enough attention can have a drastic impact on the experience which your customers will have with your product and service and can lead to you getting off […]
How to Promote Your Online Event in the Offline World
While we do live in a digital age where online marketing is essential, some offline strategies remain to be very effective. So what does offline marketing include exactly? It involves everything you do in the offline world to promote something that does not involve your website or using social media networks. We know what you’re […]
Advertising in the Beauty Industry: What Works and What Doesn’t
Launching a beauty product can feel like the best thing in the world, but then shortly you realise that you’re lost in a sea of competitors who all have very similar products. Cutting your prices is a risky business as it’s a surefire way to devalue your brand overnight. So, what do you do? Digital […]
6 Pieces of Promotional Material You Need to Invest In
Investing in promotional materials is imperative for raising the awareness about your brand. There are many ways to use promotional materials to advertise your company, but some are more effective than others. In this blog post, we’ll talk about six pieces of promotional material that guarantee the best results. 1. Business Cards Business cards are […]
7 Things to Bear in Mind When Registering a Domain Name
Choosing a domain name is one of the most important decisions you’ll have to make when establishing your online presence. Picking the right domain is of crucial importance since it will help you position your company on the first page of Google and will significantly help with SEO. Also, the right domain name, hosted by […]
The Basics of a Digital Marketing Campaign for a Travel Agency
The days when people booked their trips and vacations by visiting a brick-and-mortar agency, browsing through paper catalogues, and picking a destination and date on the spot are long gone. Today, being a travel agent means that your fiercest competitors are digital booking giants like Airbnb or Booking.com. And they are the ones that shape […]
A Marketer’s Guide to Networking on Socials
Being a digital marketer, one of the questions people keep asking me all the time is how one should get started in the field. The answer I usually give them is that they ought to begin with social media marketing. Let me share the thought-process that lies behind my suggestion. First, there are the numbers. […]