While we do live in a digital age where online marketing is essential, some offline strategies remain to be very effective. So what does offline marketing include exactly? It involves everything you do in the offline world to promote something that does not involve your website or using social media networks.
We know what you’re thinking. How can you promote an even without using social media? Is that even possible? But that’s how people before social media did it and guess what, it still works even though it may seem outdated.
And as long as offline marketing shows great results, marketers will continue to rely on it. In fact, it is best to use both online and offline marketing strategies to promote your event, product or services and your brand in general.
If you have an upcoming online event that you need to promote offline and you don’t know where to start, continue reading this article. We’ll show you the simple ways to promote your event in the offline world.
It is almost impossible to imagine networking these days without using social media. However, old-school networking is one of the best ways to promote an event. Therefore, you must not neglect face-to-face connections if you have an event to promote. Being able to connect a face with a brand can greatly contribute to your goal. Attending events and meeting people will not only allow you to acquire new contacts, but you will also be able to represent your company and your event.
Start looking for events to attend in your local area and start spreading the word about your company and your event.
Hosting an Offline Event
If you cannot find any local events to attend, organise one yourself. It’s not news that hosting an offline event beforehand can help you promote your online event. It’s also not a secret that millennials prefer experiences rather than things, and it is they who attend all sorts of events. According to Social Media Week, 78% of millennials prefer a brand experience that is relevant and gives them information. According to the same report, millennials also want their favourite brands to have a personality and to be able to relate to them. Hosting events is essential for achieving that.
If you’re unsure as to how to plan and host an offline event, there are plenty of guides and tips online that can help you with that. The bottom line is that people still like attending offline events, and they are a great opportunity to network and learn from experts in your industry, like Kevin Rowe Events. You should use this opportunity to your advantage and promote your online event.
The good old flyers are a must if you are promoting your upcoming webinar or another online event. Give out informative flyers to gain customers’ interest. If you are attending some local events, make sure to bring enough flyers and give them out to other attendees. Flyers should be simple and contain all the relevant information regarding the event, such as date and contact info.
Word of Mouth
Another old marketing strategy that still works like a charm is word of mouth. Talk about your upcoming event to your friends and family and tell them to spread the word. Consider that people who are interested in your event will talk to their friends and so on, which means you can reach a great number of people. Another great benefit of this is that people will share information about your event via social media and you don’t have to do anything.
Become a Sponsor
This is an excellent way to promote your online event without resorting to online marketing. All businesses, whether big or small, can use sponsorships to promote their brand and increase their credibility, and so should you.
You can sponsor a local charity or nonprofit organisation, or you can donate your space to local meetups. The choice is yours, but either option will significantly contribute to your brand. Inquire whether any of the local organisations are hosting an event and ask if they need help. By doing this, you will get the invaluable word-of-mouth referrals that can boost the attendance to your online event.
People are also likely to share content on their social media, and you can also encourage them to do so. If you lack the resources to sponsor a charity or an event, you can volunteer and become active in a charity yourself.
Despite the fact that online marketing has taken over, these proven offline marketing strategies should not be neglected as they remain to be effective. Sometimes, you can achieve the same effect with old-school methods, so why change something that works just fine? With these simple tips, you will be ready to promote your online event in the offline world.