The days when people booked their trips and vacations by visiting a brick-and-mortar agency, browsing through paper catalogues, and picking a destination and date on the spot are long gone. Today, being a travel agent means that your fiercest competitors are digital booking giants like Airbnb or Booking.com. And they are the ones that shape […]
A Marketer’s Guide to Networking on Socials
Being a digital marketer, one of the questions people keep asking me all the time is how one should get started in the field. The answer I usually give them is that they ought to begin with social media marketing. Let me share the thought-process that lies behind my suggestion. First, there are the numbers. […]